For this documentary premiere, to be able to reach out and educate as many people as possible, it is necessary to produce a plan that outlines the different types of information each documentary aims to deliver. In that way, Cetacean Lab can reach out to as many people as possible and create awareness for those individuals who cannot show up to the different premieres. Although anyone can access the information provided in the documentaries, this Communication Plan aims to produce a four blogs series that will put into paper all the information shared throughout the premiere of the documentaries.
AUDIENCE
The blog campaign will be aimed at individuals seeking more knowledge about the humpback whales that reside in the North Coastal Region of Kitimat. As well as those individuals interested in promoting and publishing more about this topic generate more awareness, such as media outlets, social media influencers, different research teams worldwide, and journalist outlets. The blogs will have enough information for the audience to learn more and hopefully generate more awareness outside of the Kitimat region.
SPOKESPEOPLE
Through the four blog series, the general information that the whale’s research project will be gathered through a series of interviews with the different researchers at Cetacean Lab. But the majority of the data used in the blogs will come from various analyses from what’s being told in the documentaries. Herman Meuter is the research leader for Cetacean Lab research projects and the leading candidate for the interviews to help organize and correct the published information.
CONTENT
The blog campaign is designed to promote educational awareness of the issues the Humpback whales have been suffering for a while and promote the information that will be published so that other regions and communities become aware of the problem. By doing this, the Gitga’at Txalgiv First Nations and Cetacea Lab will have the ability to receive all kinds of help to continue the research of the different ecosystems these whales tend to reside. The way the blogs are being designed is that they will have a brief introduction to a weekly topic. Each topic will work synchronously with the other. Therefore you have to read the previous blog to understand the new blog. The content will focus on the overall history of the humpback whales, their migrating tendencies, and why do they like to reside for long periods in the North West Coastal Region of British Columbia, specifically in the Kitimat Coastal area. Each blog will have an overview of what the previous blog talked about and how does that information help understand what the new blog tries to talk about. Images and videos will also be attached, mostly screenshots of the documentary itself and a couple of 10-15 second videos with very detailed visual representations of the blog’s information. Audio interviews will be an option the viewer can opt-in if needed, but it will not be an essential part of the blog post itself.
CALENDAR
Each of the blog posts is expected to follow the synchronous timeline. The blog post should be posted four days after each premiering event. The idea behind the short turnaround after each premiere is because the blog posts themselves are going to be mentioned when introducing each documentary premiere. Therefore, attendees to the premiere will have a small timeframe to remember the information provided to talk to friends and family about it and reach a wider audience faster.
CONCLUSION
This four-part blog series will provide the necessary information to create awareness about the humpback whales in the Kitimat Coastal Region. As well as educate about safe practices that need to be done when circulating the waters where these whales are expected to be living.